Wednesday, 29 March 2017

Linkages



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Linkage between Human Resource Management and the Strategic Management Process
The strategic choice really consists of answering questions about competition, that is, how the firm will compete to achieve its missions and goals. These decisions consist of addressing the issues of where to compete, how to compete, and with what to compete. 


There are four levels of integration that exist between the HRM function and the strategic management function: administrative linkage, one-way linkage, two-way linkage and integrative linkage.

Administrative Linkage
In administrative linkage (the lowest level of integration), the HRM function's attention is focused on day-to day activities. The HRM executive has no time or opportunity to take a strategic outlook toward HRM issues. The company's strategic business planning function exists without any input from the HRM department. Thus, in this level of integration, the HRM department is completely divorced from any component of the strategic management process in both strategy formulation and strategy implementation. The department simply engages in administrative work unrelated to the company's core business needs.

One- Way Linkage
In on-way linkage, the firm's strategic business planning function develops the strategic plan and then informs the HRM function of the plan. Many believe this level of integration constitutes strategic HRM- that is; the role of the HRM function is to design systems and/or programs that implement the strategic plan. Although one-way linkage does recognize the importance of human resources in implementing the strategic plan, it precludes the company from considering human resources issues while formulating the strategic plan. This level of integration often leads to strategic plans that the company cannot successfully implement.

Two-Way Linkage
Two-way linkage allows for consideration of human resource issues during the strategy formulation process. The integration occurs in three sequential steps. First, the strategic planning team informs the HRM function of the various strategies the company is considering. Then HRM executives analyze the human resource implications of the various strategies, presenting the results of this analysis to the strategic planning team. Finally, after the strategic decision has been made, the strategic plan is passed on to the HRM executive, who develops programs to implement it. The strategic planning function and the HRM function are interdependent in two-way linkage.

Integrative Linkage
Integrative linkage is dynamic and multifaceted, based on continuing rather than sequential interaction. In most cases the HRM executive is an integral member of the senior management team. Rather than an iterative process of information exchange, companies with integrative linkage have their HRM functions built right into the strategy formulation and integration processes. Thus, in strategic HRM, the HRM function is involved in both strategy formulation and strategy implementation. The HRM executive gives strategic planners information about the company's human resource capabilities, and these capabilities are usually a direct function of the HRM practices. The information about human resource capabilities helps top managers choose the best strategy because they can consider how well each strategic alternative would be implemented. Once the strategic choice has been determined, the role of the HRM changes to the development and alignment of HRM practices that will give the company employees having the necessary skills to implement the strategy. In addition, HRM practices must be designed to elicit actions from employees in the company.


Monday, 27 March 2017

Market Development





Market development means attracting new customers  to existing products. Ideally, new users for old products stimulate additional sales among existing customers while also bring in new buyers. (Lamb et al, 2011)



Companies that use a Market Development Strategy





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Cost Leadership





A company with a cost leadership strategy tries to perform its activities at the lowest possible cost, opening a cost advantage over the competitors. To achieve a low cost advantage, a company's total cost for the activities in its value system must be lower than competitors' total costs. At the same time, the company must produce features and provide services that customers consider important. (Miltenburg, 2005).



Companies that use Cost Leadership









Function of Human Resource Management when using Cost Leadership


Within human resource management, companies may utilise consistent policies to reduce turnover costs and use effective training programs to improve worker efficiency and effectiveness (i.e. by training production employees reduces waste and scrap) and also use subjective performance measures.
The human resource management team that handles recruitment, training, employee development and organizational development one company can consider cost.  Most of the time for most companies cost leadership in HRM is all about offering lower salaries to maintain their profit margin.